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Seattle based company Ride was founded in 1992, creating a unique and creative brand identity, focusing more on perfecting their camber profile than many other companies. This years Alter-Ego Snowboard is an excellent example of Ride’s innovation and quality, featuring a locking tail, making it perfect for powder or parks.

Their awards cabinet also shows Ride’s commitment to the game…the Helix won a prestigious Good Wood award last year, and they are on track to bag many more this year!

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